¶ … marketing plan. Please cover 1. Organization (objective constraints, financial condition, management philosophy, organizational structure, organizational culture, summary firm's strengths weaknesses, implications strategy development)
Satori Wellness Center marketing plan
The Satori Welness Center is a small size business, aimed at creating positive experiences for its customers. The services in the center are based on the Satori principles and life style, which represents the evolution of man to new levels, to the awakening.
"It is not something that can be described in words; it is something we feel intuitively without definition. The experience of it can bring joy, a feeling of well-being, peacefulness, calm and contentment. It enriches us and brings a sense of balance and perspective to our lives" (Website of the Satori Wellness Center, 2012).
The Satori Wellness Center is owned and operated by two acupuncturists, Kathy Crosland and Leslie Lloyd,...
The company's mission then is that of transforming the behavior of people and making them more responsible towards themselves and those around them.
"Our mission is to cultivate self-awareness and intentionality in ourselves and in our clients. Through treatment and education, we each learn to take responsibility for our own wellness and make mindful choices in our lives for the sake of all beings" (Website of the Satori Wellness Center, 2012).
Crosland and Lloyd have similar perceptions of life and similar backgrounds, which makes them compatible as partners. Nevertheless, none of the founders possess business expertise and this is obvious at various levels of the organization. For instance, the company does not have a clear plan and strategic model by which to actually attain its objectives. In fact, it has not even established clear business objectives. From a…
